![]() ![]() In addition, rising inflation affects both consumers and companies alike with players less willing to pay and advertisers are lowering their budgets. ![]() In the first of a series we're going to take a closer look at games that have done just that? Beating trends and innovating with new audiences in order to succeed in the ever changing mobile landscape.įor example, ATT-related challenges around UA and monetization make the future of user acquisition for F2P mobile games challenging and the lack of organic traffic on the leading mobile platforms Apple Store and Google Play make the situation worse. So how did some companies overcome these challenges to boost revenue in some of their biggest games? Last year was a rough year for mobile, nowhere near fatal, but it still saw some serious changes for the industry. By Oxana Fomina, founder of Gradient Universe Games Analytics Consultancy
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |